How to Find the Right Products to Sell (And Why Choosing Wrong Can Burn Your Business Before It Even Starts)
Finding the right products to sell is one of the biggest challenges every ecommerce entrepreneur faces, whether you’re just starting out or trying to scale. In fact, the product you choose determines more than 70% of your store’s success : traffic, conversions, profit margins, brand identity, and long-term growth all tie back to product selection. Yet most beginners rush into selling without proper research or experience. They see something trending on TikTok, jump on AliExpress, import the product to Shopify… and expect it to explode. Instead, they end up with wasted ad spend, no sales, supplier issues, and a burned-out mindset. If you want to avoid that trap, this guide will walk you through: How to find winning products from scratch The criteria experts use to evaluate whether a product is worth selling Common mistakes that make beginners lose money Why having an experienced mentor shortens your learning curve by 2–3 years And how you can get 25% off expert mentorsh...